95% of Consumers Have Mobile Devices in Hand While Watching TV

Nov 13, 2018
Tech Terms

Welcome to Visions Media and Productions, your go-to source for all things related to arts and entertainment. Today, we delve into an intriguing statistic that has revolutionized the way we consume media - 95% of consumers have mobile devices in hand while watching TV. Join us as we explore this trend and its implications for viewers, advertisers, and content creators.

The Rise of the Second Screen

In the age of digital connectivity, it's no surprise that multitasking has become the norm. As we kick back on our couches to enjoy our favorite TV shows, smartphones and tablets have become indispensable companions. Whether we're scrolling through social media, browsing the internet, or engaging in second-screen experiences, our mobile devices have become an extension of our television viewing experience.

This rise in second-screen usage can be attributed to various factors. In today's fast-paced world, we yearn for constant stimulation and instant access to information. Smartphones and tablets provide the perfect avenue for us to stay connected and engaged, even while seated in front of the television. We can discuss live events on social media platforms, search for additional information about a show or its actors, or even make online purchases related to what we're watching.

The Impact on Advertisers

With 95% of consumers engaging with their mobile devices while watching TV, advertisers have recognized the immense potential of this dual-screen approach. The traditional model of commercials being the sole medium for advertising has evolved into a more integrated and interactive landscape.

Today, advertisers have the opportunity to create innovative and engaging campaigns that bridge the gap between the TV screen and the second screen. They can leverage the power of social media platforms to extend the reach of their ads and spark conversations among viewers. By incorporating hashtags and encouraging viewers to share their experiences, advertisers can tap into the social aspect of second-screen usage.

Additionally, advertisers can utilize targeted advertising on mobile devices to align their ads with the shows or genres being watched. This level of personalization enhances the viewing experience for consumers and increases the likelihood of engagement and conversion.

Evolution in Content Creation

The prevalence of second-screen usage has also led to a shift in how content is created and distributed. TV shows, movies, and live events now embrace the second screen as an integral part of the viewer experience.

Content creators are increasingly incorporating interactive elements into their programming, enabling viewers to engage with the storyline or participate in real-time polls and quizzes. This interactive approach not only keeps viewers hooked but also provides valuable data to content creators, allowing them to gauge audience preferences and make informed decisions for future productions.

Furthermore, streaming platforms have emerged as a dominant force in the entertainment industry, offering a vast library of content that can be accessed anytime, anywhere, and on any device. The widespread adoption of mobile devices during TV viewing has fueled the growth of streaming services, granting viewers the freedom to watch their favorite shows on their own terms.

Seizing Opportunities in the Second-Screen Era

As the second-screen phenomenon continues to shape the way we consume media, it presents both challenges and opportunities for various stakeholders. Advertisers, content creators, and broadcasters must adapt to this evolving landscape to stay relevant and capture audience attention.

At Visions Media and Productions, we understand the changing dynamics of the arts and entertainment industry. Our team of skilled professionals is well-equipped to help you navigate the complexities of the second-screen era, ensuring that your content reaches and engages audiences effectively.


The statistic that 95% of consumers have mobile devices in hand while watching TV is a testament to the increasing interconnectedness of our digital lives. The second screen offers a gateway to augmented viewing experiences, opening up new avenues for advertisers, content creators, and viewers alike.

As technology advances and consumer behaviors continue to evolve, embracing the potential of the second screen becomes imperative for businesses in the arts and entertainment industry. Stay ahead of the curve with Visions Media and Productions, your trusted partner in creating compelling and engaging content that captivates audiences across screens.

Jeff Lobach
That's not surprising at all! πŸ“± It's become a norm for most people to have their mobile devices handy while watching TV. This article sheds light on this phenomenon and its impact on viewers, advertisers, and content creators. It's fascinating how technology has influenced our media consumption habits. πŸ“ΊπŸ’»πŸ“±
Nov 11, 2023