Ferris State University - Vision Video Productions Logo

Oct 27, 2020


Welcome to our comprehensive case study on the collaboration between Ferris State University and Visions Media and Productions in creating a visually captivating logo that embodies the university's unique vision. In this in-depth analysis, we will delve into the details of the project, showcasing the seamless integration of artistic expertise and innovative concepts.


Ferris State University, a renowned institution in the field of education, embarked on a journey to refresh its brand identity and sought the expertise of Visions Media and Productions, a leading creative agency in the Arts & Entertainment industry, specializing in visual storytelling through videos and logos.

Project Scope

The project's primary objective was to design a logo that not only represented the university's vision but also resonated with the target audience of students, staff, and alumni. The logo needed to capture the essence of Ferris State University's commitment to excellence, innovation, and community.

Research and Brainstorming

Prior to the design phase, our team at Visions Media and Productions conducted extensive research and held collaborative brainstorming sessions with key stakeholders from Ferris State University. This allowed us to gain a deep understanding of the university's core values, history, and aspirations.

Design Concept

Based on our research, we developed a design concept that synergistically combined elements of tradition, forward-thinking, and collaboration. The concept aimed to evoke a sense of pride and connection among the university's community while leaving a lasting impact on viewers.

Creative Process

We took a meticulous approach to ensure a visually stunning logo. Our talented team of designers sketched multiple iterations, exploring various color schemes, typography choices, and graphical elements. The logo had to be versatile, visually appealing, and have strong brand recognition.

Collaboration and Feedback

The collaboration between Ferris State University and Visions Media and Productions was characterized by open lines of communication and a mutual desire for excellence. Regular feedback sessions were conducted to refine the logo and align it with the client's expectations.

Final Result

After several iterations and fine-tuning, we arrived at the final logo design that encapsulated the spirit of Ferris State University. The logo blended modern aesthetics with subtle nods to the university's storied heritage. The incorporation of vibrant colors symbolized dynamism and diversity.


In conclusion, the collaboration between Ferris State University and Visions Media and Productions resulted in a visually stunning logo that represents the university's enduring commitment to educational excellence and innovation. This successful project showcases the power of creativity and collaboration in the world of visual communication.

Contact Us

If you are looking to create a captivating logo or video production that effectively communicates your organization's vision, feel free to get in touch with Visions Media and Productions. Our expert team is passionate about delivering visually compelling storytelling experiences that resonate with your target audience.

Visit our website at http://onevisionsmedia.com/ to learn more about our services and previous projects.

Sherri Henderson
Impressive logo collaboration success.
Nov 11, 2023