Standard Banner Sizes - IAB Ad Unit Guidelines

Nov 4, 2022
Website Design


Welcome to Visions Media and Productions, your go-to source for all things related to the arts and entertainment industry. In this article, we will explore in detail the standard banner sizes and IAB ad unit guidelines. If you are looking to create effective and visually appealing banners, you have come to the right place.

Understanding Banner Sizes

When it comes to online advertising, having the right banner size is crucial for a successful campaign. The International Advertising Bureau (IAB) has established guidelines to ensure consistency and ease of use among advertisers and publishers.

Here, at Visions Media and Productions, we understand the importance of a well-designed banner that grabs attention and effectively communicates your message. Let's dive into the various standard banner sizes and how they can benefit your marketing efforts.

Leaderboard (728x90)

The leaderboard, also known as the "banner ad," is a popular choice for websites and online platforms. Its wide shape allows for optimum visibility and can accommodate both text and images. Use the leaderboard banner to showcase your brand and promotions effectively. Capture the attention of your target audience with a visually stunning and informative banner.

Medium Rectangle (300x250)

The medium rectangle banner is another commonly used ad unit. Its compact size makes it versatile and suitable for various website layouts. This banner size is ideal for including in sidebars, within content, or for mobile advertising. Maximize your reach and engagement with a well-designed medium rectangle banner.

Wide Skyscraper (160x600)

The wide skyscraper is a vertical banner size that provides ample space to showcase your content creatively. With its elongated shape, this banner is perfect for presenting more significant details or visual storytelling. Promote your arts and entertainment offerings effectively with a wide skyscraper banner.

Large Rectangle (336x280)

If you are looking to make a statement with your advertising, the large rectangle banner is an excellent choice. This banner size offers a significant canvas to display compelling visuals and captivating text. Ensure your message stands out and attracts attention with a large rectangle banner created by Visions Media and Productions.

Mobile Leaderboard (320x50)

In a digital world dominated by mobile users, it is essential to have banners optimized for mobile devices. The mobile leaderboard banner is specifically designed to fit within the constraints of mobile screens. Reach your audience wherever they are with a mobile-friendly and eye-catching banner.

IAB Ad Unit Guidelines

The IAB ad unit guidelines provide a framework for standardizing ad units and ensuring optimal ad experiences for both advertisers and users. By adhering to these guidelines, you can enhance the effectiveness of your banner campaigns and provide a seamless user experience.

Visions Media and Productions takes into account the IAB ad unit guidelines when designing and developing banners for our clients. Our team of experts is well-versed in creating compliant and visually appealing banners that drive results.


In conclusion, selecting the right banner size and following the IAB ad unit guidelines play a crucial role in the success of your online advertising campaigns. Whether you are targeting desktop or mobile users, Visions Media and Productions has the expertise to provide you with visually striking and engaging banners.

Partner with us and elevate your brand's visibility in the arts and entertainment industry. Contact Visions Media and Productions today to discuss your banner needs and let us help you stand out from the competition.